Business Workshop: Marketing 101 — Getting Found by the Right People
Marketing doesn’t have to be a confusing maze of trends, algorithms, and performative content. Especially when you’re building a business that’s deeply rooted in community and authenticity.
This session is designed for trans, gender diverse, and non-binary entrepreneurs who want to learn how to connect with your audience without losing your voice or soul in the process. Whether you’re just starting out or looking to refine your current strategy, this workshop will give you practical tools to build visibility that actually matters.
We'll explore:
- What marketing really means — beyond likes, shares, and viral posts
- Simple, low-tech strategies to reach your people without chasing the algorithm
- Real-world social media fundamentals for small businesses
- Community-focused marketing that builds relationships instead of hype
- How to spot — and avoid — marketing that backfires because it’s more about performance than connection
- Open Q&A with lived experience insights from a fellow trans business owner
This is not professional advice — it’s peer-led, real-talk knowledge designed to help you feel empowered, not overwhelmed. Take what serves you and leave the rest.
About the facilitator:
Sam Dengate (he/him) has over 10 years of entrepreneurial experience building T Gen Gyms — a trans-led fitness space that won the 2026 Victorian Pride Awards for Excellence in Small Business.
This workshop is part of a 5-part Business Skills series for trans entrepreneurs:
- Business Workshop 1: Building an Affirming Trans Business 101 + Q&A
- Business Workshop 2: Sales Without the Sleaze
- Business Workshop 4: Sustainable Service Design
- Business Workshop 5: Behind The Scenes - Admin Without The Overwhelm
If you have any questions, reach out to us at programs@tgv.org.au.