Business Workshop: Sales Without the Sleaze

Calling all trans, gender diverse, and non-binary entrepreneurs aged 18+ who want to grow their business — without selling their soul in the process. This is the second session in a five-part series designed to empower your business journey with practical, values-aligned skills.

Forget the cringe-y, hype-driven sales tactics that make you feel icky. This workshop demystifies sales by reframing it as service — honest, compassionate, and deeply connected to your personal values. Whether you’re just starting out or scaling up, this session will give you tools to have clear, confident money conversations, design authentic client onboarding, and convert interest without pressure.

Here’s what we’ll unpack:

• Sales vs. Service — redefining the purpose behind your pitch
• How to talk about pricing with transparency and ease
• Framework for compassionate, values-driven client conversations
• Building an intake process that feels true to you
• Open Q&A with real-world insights from folks who’ve been there

This is peer-led, lived-experience content — no financial advice, just practical awareness and possibilities. Take what resonates, leave the rest. Whether you’re dreaming of quitting your 9–5 or just curious, this is your safe space to explore.

Facilitated by: Sam Dengate (he/him), founder of T Gen Gyms and 2026 Victorian Pride Awards winner for Excellence in Small Business. Sam brings over 10 years of entrepreneurial experience and a deep commitment to uplifting trans community businesses.

Prefer to start from the beginning? Jump into Business Workshop 1: Building an Affirming Trans Business 101. Or keep going further with Marketing 101, Sustainable Service Design, and Business Back End.

Got questions? Reach out to programs@tgv.org.au.